Kunst Centraal
Teachers, planners, cultural educators, and municipal employees. The Kunst Centraal website serves a variety of audiences, each with their own needs, preferences, and interfaces. Through clear design, structure, and navigation, every visitor finds their way.
Kunst Centraal offers cultural education to schools and municipalities in the province of Utrecht. Their goal is to empower young people creatively.
To serve all target groups, we analyzed their goals, developed a playful visual identity, and created an online platform accessible on both desktops and interactive whiteboards in classrooms.
Primary and secondary education teachers can find a clear overview of the available educational programs on the website. Using filters, they can easily compile their lesson plans.
Lessons booked? By searching for their school, they can instantly view their school’s annual program and the corresponding teaching materials.
Including the educational tool on the website provides teachers with accessible teaching materials ready for immediate use in the classroom. On an interactive whiteboard, the text is clearly readable – even from the back of the classroom – thanks to the large font size and high contrast. The tool is also highly user-friendly for touchscreens, with ample content space due to the collapsible side menu.
Mobile users are often the largest group of online visitors. However, your audience might sometimes use completely different devices, such as interactive whiteboards or tablets. We’re happy to think along to create user-friendly applications for these digital interfaces.
On the backend of the website, content creators can design teaching materials. With our WordPress CMS and its modular block setup, pages can easily be built and lessons can be tailored as needed.
To enhance Kunst Centraal’s visibility as the sender of the cultural program, we revisited their visual identity. The bright colors are based on the blending of primary colors. The primary shapes appear in the logo. Together they create playful compositions. The visual identity allows both Kunst Centraal and its partners to experiment with it. These guidelines are clearly outlined in our Online Style Guide.
The design system for your brand is centralized in our custom digital style guide. With these guidelines, you can start working right away. The style guide is also easy to share with your designers or partners, ensuring your brand remains consistent and recognizable in all expressions.
Reaching many different audiences on a single platform is quite the puzzle. By understanding all the goals and needs, we created a versatile platform. At their desktops, primary and secondary school teachers can compile lesson programs. Lesson instructors design their teaching materials in a simple CMS, which is classroom-friendly and easy to use – even on interactive whiteboards.
Art Director
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