Luxor

Luxor is the stage for the city of Rotterdam. Founded as a theatre in 1914, it has evolved into a venue for music, game nights, and a wide range of other events. Capturing this diversity in a website reflecting Luxor’s broad role was an exciting challenge for the team at Eagerly.

Luxor’s visual identity was redesigned by Das Buro, and at the same time it was our task to translate this renewed identity directly into a digital environment. Both projects ran in parallel, allowing the development of the new branding and the website to strengthen each other rather than follow one another.

The existing website no longer matched Luxor’s renewed identity, so the challenge was to create something entirely new that reflected its broader and more diverse role. Not just a theatre, but also a venue for music, game nights, and other events. To achieve this, photography was given a more prominent role, with people at the centre of the imagery. This makes the website feel like an invitation to the entire city.

In close collaboration with the Luxor team, the structure and direction of the new website were defined. A competitor analysis was carried out to use similar venues as reference points. In addition, Eagerly organized a workshop with the Luxor team to define the website structure, ensuring strong internal support for the final result.

The design direction was vibrant and energetic, perfectly matching Luxor’s renewed identity as a dynamic stage for the city. The visual style aligned seamlessly with the updated branding created by Das Buro.

The website was then developed in WordPress, combined with our own development framework. The project included several feedback rounds, allowing the design to be refined step by step based on input from the Luxor team.

Throughout the project, there was close collaboration between the design team, developers, the client, and Das Buro. By involving Das Buro from an early stage, we ensured that the new visual identity and its digital implementation were perfectly aligned, fully reflecting Luxor’s ambitions and brand identity.

One of the standout features of the new Luxor website is the ticket integration, which allows visitors to purchase tickets directly through the website for all performances and events. This connection was developed as a custom integration, tailored specifically to Luxor’s needs and systems.

With the launch of the new website, Luxor’s identity as the stage for the city is communicated with impact, combining seamless ticket integration with a user experience that reflects the diversity of its program. To ensure this quality is maintained, the website will continue to be optimised over time, enabling it to evolve alongside the needs of Luxor and its audience.