Flint
Flint, a theatre and events venue in Amersfoort, offers a broad cultural programme as well as facilities for business events. To effectively serve both audiences, we developed two websites: one focused on the programme and ticket sales for visitors, and a dedicated business website aimed at venue hire.
Reaching two completely different target audiences through a single website can be challenging. By creating two separate websites, every visitor is immediately presented with content that matches their needs. It also enables more effective SEO and SEA strategies, whether someone is looking to buy theatre tickets or searching for an event venue.
At their core, both websites share the same recognisable visual identity. Flint’s branding, originally developed primarily for print, was translated into a digital experience. For example, the rounded corner of the letter ‘F’ from the logo reappears throughout the design, while images are highlighted with a distinctive spotlight effect.
Theatre visitors can easily browse Flint’s extensive programme thanks to a fast, dynamic agenda with intuitive filtering options. Multi-day events are highlighted with larger visual blocks, while promotional banners allow Flint to showcase campaigns, performances, or restaurant packages. Once visitors arrive on an event page, the call to action remains clearly visible throughout the experience.
'The team provides excellent advice, communicates clearly, and has an impressive level of expertise.'
With the ‘My Favourites’ feature, visitors can create a shortlist of performances they are interested in. Especially useful at the start of a new theatre season: from the favourites overview, visitors can purchase tickets directly.
A visitor’s personal favourites are stored in ‘My Flint’, a personalised area within the website. By connecting this personal environment with the ticketing platform, visitors only need to log in once thanks to Single Sign-On (SSO).
Connecting your website to your ticketing platform unlocks more possibilities than you might expect. By integrating your ticketing provider’s ‘My Account’ environment with your website, visitors only need to log in once through Single Sign-On (SSO). It also enables you to use customer data to personalise the website experience.
With customer recognition, you can tailor parts of your website based on customer profiles and previous purchases. For example, you can present a homepage featuring a visitor’s favourite genres or offer priority ticket sales based on their purchase history.
Before season ticket sales begin, everything behind the scenes on Flint.nl can also be prepared for a high-volume sales launch. With our peak page plugin, there is always a safety net available during periods of extreme traffic. If the website experiences exceptionally high demand, visitors still have access to the most important information, including live updates, sold-out performances, and a search function.
Flint retains full control over the management and content of this page. With the right technical preparation, crowd management, and fallback scenarios, we ensure that the launch of ticket sales runs as smoothly as possible.
The business market requires a different approach. On the venue hire website, the call to action serves a different purpose: encouraging visitors to get in touch directly or request a quotation. The navigation and menu structure have been optimised accordingly, giving the website its own distinct identity.
Upon arriving on the homepage, visitors immediately discover the key features of Flint’s event spaces and the possibilities for their event. Thanks to SEO optimisation, this business website performs strongly in organic search results.
Our multisite setup makes it easy for web editors to manage both websites. An additional benefit is that new features can be developed for both websites with minimal extra time and cost.
Managing multiple websites as a web editor? It’s much easier when you can do it all with a single login. With our WordPress Multisite setup, you can easily switch between your websites within the WordPress CMS. Because each website uses the same structure, you can quickly find your way around and make updates efficiently.
Need to clearly define responsibilities for your web editors? You can assign different user roles and permissions to individual accounts for each website.
Through a proactive and constructive partnership, we have continued to expand both Flint websites. Working in sprints, we continuously develop new ideas together. This collaboration resulted in both the business website and personalised user experiences.
Over the coming years, we will continue to develop both websites to serve Flint’s different audiences even better and ensure they continue to meet the demands of the future.
Art Director
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