Peak traffic

Peak Traffic? We do Online Crowd Management

Expecting a large number of visitors simultaneously on your website? For example, when launching a new theatre season or selling tickets for a popular concert? Our toolbox is more advanced than ever, ensuring your online ticket sales go smoothly!

Silhouet van een menigte op een rockconcert

Crowd management

We’re happy to help optimize your website features for high-traffic sales moments. With smart solutions, you can handle large volumes of simultaneous traffic. For instance, you could highlight best-selling shows on the homepage to improve flow. And for faster load times, you can temporarily remove large videos and images.

Countdown

When sales start at a specific time, there’s a high chance that all visitors will refresh your website at once. We prevent this with a countdown ticket button. The button counts down to the start time and switches to ‘Tickets’ at 00:00:00. No unnecessary refreshing—just instant ticket sales.

Speed is key

Above all, you want your website to shine and run at top speed. A solid round of optimization helps by significantly improving speed and caching. A smart search engine like Algolia can also boost speed: visitors find what they need faster, without using server capacity.

Minimizing decision stress

Make the ticket-buying experience easier with features like a favorites list. Before the peak moment, visitors can browse your program at their own time, make their selections, and save them to their personal list. Once sales start, they’re ready to go and can instantly purchase their chosen shows.
Curious how it works? Try the wishlist at mge.nl and flint.nl.

Stress-test

We don’t have a crystal ball to predict exactly how much traffic you’ll get during a sales launch or what it means for performance. But we can test what happens when many active users hit your site simultaneously.
In a stress test, we simulate heavy traffic with lots of simultaneous actions like clicking buttons and purchasing tickets. This is always incredibly insightful and leads to tangible improvements.

Fall Back

Too much traffic on your page? With various fallback options, you can ensure your visitors are quickly redirected to their goal: buying tickets!
We guide visitors to ticket sales through a simple redirect page. This can be set up once for a scheduled sales launch or continuously with our standby plugin for unexpected peaks. We can also host a backup page externally.

Hoe erg is het als je website offline is?
Is your website essential to your sales process and you can’t afford downtime? Then a fallback page separate from your web server is a safe bet. If your server becomes temporarily unreachable (due to a crash or peak load), we can intercept traffic via an external service like Cloudflare Pro, directing visitors to a simple page. This fallback page can link to your ticketing or reservation system – or even social media – so you can continue to communicate and keep core operations running.

Read more on Cloudflare Pro

Plan ahead!

Creating a custom plan for your website is always the best solution! Want to stop by for a coffee and brainstorm session?

Co Founder Marnix op een profielfoto

Marnix

Co-founder

Create a plan together?

Curious about features and options for your website’s optimal ticket sales? Come by for a coffee!

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