Discovering your Brand Identity

Developing your marketing mix starts with building your brand. What is your organization’s purpose? Who is your target audience? And how do you reach them? And what role does your website play in all of this? In a branding session, we help you and your organization to answer these questions.

Existing Knowledge
As an organization, you often have more knowledge at your disposal than you realize. Website metrics, for example, from tools like Google Analytics or Matomo, can tell you a lot about how your visitors interact with your current website. Do you have an old visitor survey somewhere laying around? That too provides valuable insights into your audience.

Brand Workshop
Need a deeper dive into your brand? During a working session with your team, we explore your brand identity, brand positioning, and ultimately your brand strategy. In a brainstorming session with representatives from your organization, we uncover the essence: the story of your brand.
For example, at the Hague Public Library, we discovered that beyond providing information, inspiring and ensuring accessibility were also key priorities.

Test Panel
Your internal story is clear, but how do your visitors perceive your brand? And what are their needs? With a test panel of visitors, we examine their online behavior, focusing on how and why they use your website. This helps ensure the structure of your website aligns with the expectations of your visitors. Testing a potential website structure with visitors can give valuable insights. For instance, at the Hague Public Library, many users visited the site for inspiration to expand their own knowledge.

A lot of data. Now what?
Analyzing data and gathering input sounds great, but what’s the next step? In a brand session, we translate these insights directly into website development. We create an ideal structure in the form of a sitemap and determine conversion points based on your website data or the test panel findings.
By combining all the data, we develop a website structure that has been approached, tested, and considered from multiple perspectives. This ensures your visitors receive the right information at the right time.