Cultuur en Kunst Eindhoven
CKE in Eindhoven stands for creativity for everyone. Here, you can find a wide range of art education, amateur art, and advice for artists. They are also well-represented in the various neighborhoods of Eindhoven. Capturing all that diversity in a single website was a great challenge — one we were excited to take on!
CKE’s brand identity was recently refreshed and features a lot of variations in color and shape. A perfect starting point for the website design. In the design, we created flexibility for editorial content while simultaneously establishing a fresh and diverse visual style.
The different districts of Eindhoven have been translated into a variety of shapes within the branding. These shapes were used as cutouts for images, for example, in the homepage animation, the call-to-action blocks, quotes, and the staff photos.
Creating an overview and clear structure was a high priority for the new website. The page designs are spacious, with a dedicated place for essential information.
The agenda, featuring the course overview, is both rich and easy to navigate thanks to a well-defined hierarchy of information. For better usability, several filters and a search function were added, including the ability to search directly within the course pages.
To help users along, the bottom of the detail pages includes inspiration blocks with links to related pages or crossovers between the various departments and programs at CKE.
Significant changes also took place on the backend: Business Central updated the API integrations for CKE’s courses. This required open and frequent communication — not only with CKE’s team but also with the Business Central team. A big advantage here was that we were able to directly assist in structuring the data better so it aligned more closely with CKE’s needs.
With the redesign of CKE’s website, we have increased the visibility of the cultural opportunities available in Eindhoven. The rich cultural offerings of CKE are now clearly structured, improving discoverability and helping the right audience find the right programs more easily.
Art Director
Translating your brand identity online
A poster and a website are worlds apart. We’re happy to help you translate your identity into a strong online presence.
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